Every design we sell comes six ways, and the right one depends on the wall. This is the guide we give customers who ask, covering the formats, the two frame colours, hanging height, and how to put a set together.
Print, mounted or framed
The fine art print on its own is the choice if you already have a frame, or a clip frame, or you want to try a few designs before committing. It arrives rolled in a tube and flattens overnight under a book.
The mounted print adds a cut white mount around the A4 image. The mount is what makes a print look finished behind glass, and it fits a standard off-the-shelf frame, so it is the format to choose if you like picking your own frame.
The framed print comes ready to hang, in a black or white moulding, with or without the mount. The mounted-and-framed versions are the biggest on the wall and the ones most people choose for a hallway or living room.
Black or white
Black frames suit designs with a lot of sky and dark tones, and any wall that is white or pale. They read as a gallery. White frames suit brighter designs, coastal scenes and beach huts, and coloured or dark walls, where a black frame can look like a hole.
If you are hanging several together, keep to one colour. Mixing frames works in a deliberately eclectic gallery wall and nowhere else.
Height and light
Hang a single print so its centre is about 145 to 150 centimetres from the floor, which is average eye level. Above a sofa or sideboard, drop it so the bottom of the frame sits 15 to 20 centimetres above the furniture, so the two read as one group.
Keep prints out of direct sunlight. Inks fade over years in a south-facing window, and the glass in a frame does not stop that on its own.
A row of three
Three prints in a row is the classic hallway or landing arrangement, and it is where most of our sets go: three places that mean something to the same person, or three views of one place. Keep the gap between frames the same, five to eight centimetres, and level the tops rather than the centres.
Whitby, Stamford and London each have enough designs for a row of three from a single place; the Cornwall and Norfolk pages are where people build a coast in three frames.
A gallery wall
For a bigger wall, lay the frames out on the floor first and photograph the arrangement before you pick up a hammer. Start from a centre point at eye level and work outwards, keeping the gaps consistent. Mixed sizes are fine; mixed frame colours, again, are not.
If you are collecting the places you have lived or holidayed, the destinations A–Z is the quickest way to check what we have drawn.
